Saturday 29 October 2011

Group Communication: Signifiers

Identifying Group Culture

Although group culture is complex, you can get a general idea of the culture that has developed in your group's interactions by examining some key cultural indicators.
  • Vocabulary: words group members use that are unique to the group. By studying the vocabulary people use, it is sometimes possible to determine who is part of the group, who isn't, who is new to the group, and who the "old-timers" are.
  • Practices: unique group processes. For example, the group may have written documents that detail meeting procedures, yet meetings may not follow those guidelines. Practices are how group members go about accomplishing their tasks.
  • Stories: narratives group members tell about the group. Stories often convey the group's values, priorities, power distribution, and member relationships. Stories often have a moral, although the moral may not be explicitly stated. Stories told to newcomers often let the rookie know how group members are supposed to interact and accomplish their tasks.
  • Metaphors: the way group members relate unfamiliar things to things they are all familiar with in order to describe an idea or experience. Metaphors are often implied rather than stated explicitly. For example, group members may say, "We smashed it!." This suggests that the group process is a journey. Some metaphors are more explicit, as when group members refer to the group as "home".
  • Rituals: provide structure for group work. Rituals include group customs, daily activities that group members perform regularly, and ceremonies, infrequent activities that mark a particular occasion. For example, groups may have parties for members who leave the group.
  • Objects: nonverbal symbols that represent key aspects of the group. Logos or emblems are good examples of objects that reflect the culture of a group.
These cultural indicators alone do not constitute group culture. However, by examining group communication in all these areas, you can get a sense of group values and beliefs.

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