PopCult Mag: Online Magazine (Ideas)

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PopCult is an on-line magazine simply dedicated to pop culture. It is worth a look to get some solid discussion of contemporary artefacts and issues as, for the most part, other magazines are writing about entertainment products, not necessarily "culture." What you typically get in the regular press are articles interviewing celebrities who just happen to be selling something: a new movie, a new CD, a new TV show, or just their own fabulousness. Consequently, most of the media that's described as being about "pop culture" is really about the personalities of famous people.

What comes across in PopCult is a genuine love and interest in popular culture, left-field arts, personal obsessions and a site that actually believes in what it writes about.

Featured Article

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Extract:

Take a look at your local newsstand and here's what you'll see: racks upon racks of magazines that look almost identical. Whether they focus on music, fashion, cigars, fitness, women, or men, most magazines typically feature a grinning celebrity on the cover peeking out from behind squadrons of coverlines. It wasn't always like this.

From the "golden age" of magazine popularity in the 1920s-'30s and on through to the early '60s, even the most mainstream of magazines tried to lure in readers with distinctive design, original typography, and striking artwork. The cover was considered a canvas–rather than merely a billboard–by groundbreaking art directors like Mehemed Fehmy Agha (Vogue, House & Garden, Vanity Fair), Alexey Brodovitch (Harper's Bazaar), and Eleanor Treacy and Francis Brennan (Fortune). These and other designers of that era transformed magazines into works of art in themselves.